Hopefully, we can clear up a few misconceptions regarding lab-grown diamonds that you, as a prospective diamond buyer, might have. With this in mind, we asked our gemmologist to weigh in and help shed some light on any misleading ‘facts’. Let’s start by answering the most commonly asked question, whether lab grown diamonds retain their beauty forever: they absolutely do! It has been brought to our attention that there are more than a few bogus articles circulating online, which are nothing more than desperate attempts by a few rapidly fading companies trying to resist the enormous changes occurring in the diamond industry as of recently. As customer preferences continue to evolve, lab grown diamonds, through technological advancements, are disrupting the ancient and slow-moving diamond industry. For the first time in the history of diamonds, laboratory grown diamonds are positively impacting consumers and the planet.
LAB GROWN DIAMONDS ARE FOREVER
It is no secret that De Beers’ “Diamonds Are Forever” has been one of the most prominent marketing to ever exist. It just so happens, despite their dissatisfaction, lab grown diamonds’ beauty lasts forever too. This is because they both have the same chemical composition, being made from the purest carbon. As a matter of fact, the only real difference between the two is that one is borne upon the surface of the earth and then unceremoniously dug out of it, inflicting tremendous trauma along the way. At the same time, the other is developed through advanced material science and physics in sterile laboratories.
A lab grown diamond will retain its colour for all eternity, a claim fully backed by scientific evidence. Nevertheless, the hatred, and especially the fear, of the mined diamond industry towards lab grown diamonds led to some misleading articles making the rounds, spreading false statements like “lab grown diamonds change in colour” and the likes. False claims made in a desperate attempt to discredit an emerging industry.