"[Lab grown diamonds] are not fakes. They're not cubic zirconia. They have all the same physical and chemical properties of a mined diamond."
Stephen Morisseau, a spokesman for the Gemmological Institute of America (GIA).
Man made or ethical lab grown diamonds have higher purity, greater brilliance, cleaner origin and cost significantly less than mined diamonds. That is why we have chosen to use these innovative stones for all our rings.
“[Lab grown diamonds] are not fakes. They’re not cubic zirconia. They have all the same physical and chemical properties of a mined diamond.”
Stephen Morisseau, a spokesman for the Gemmological Institute of America (GIA).
“Mined diamonds are a gift of nature whereas man made diamonds are a gift of human wisdom.”
Shanghai Diamond Exchange's President Qiang Lin.
“[Manmade] diamonds are diamonds.”
Federal Trade Commission (USA), August 2018.

Best Value For Money

After more than 20 years of continuous technological advancements and innovations, lab grown diamonds have, without a doubt, outperformed mined diamonds and become the top choice for consumers.

In addition, lab grown diamonds are significantly less expensive than mined diamonds with similar size and quality, often up to 75% cheaper, as a result of the strong but competitive market among producers.

Despite being significantly more affordable than mined diamonds, lab grown diamonds are still genuine diamonds and therefore not inferior in quality. Interestingly, the cost of processing mined and lab grown diamonds is comparable, despite the shorter supply chain and increased competition in the latter. The process of turning rough diamonds into market-ready gems, including cutting, polishing, and certification, is identical for both types, resulting in similar costs.

Mined diamonds are exorbitantly priced due to artificial supply restrictions imposed by a few avaricious entities, resulting in inflated costs. In contrast, the lab grown diamond market is highly competitive, with various players vying for customers, ultimately benefitting consumers who can now access high-quality diamond rings at reasonable prices. Thanks to this competition, consumers can now afford the perfect diamond ring that they can cherish for a lifetime.

Best Value For Money

Ethical and Eco-Friendly Diamonds

For those who seek an ethically-sourced engagement ring that makes a positive impact, lab diamonds are the only viable option.

All of our engagement rings are ethical, thanks to our exclusive use of lab grown diamonds, which are naturally conflict-free. Novita Diamonds guarantees that our man made diamonds are 100% ethically sourced, providing our customers with peace of mind. We are committed to being environmentally and socially responsible in all aspects of our business. As evidenced in a report by Frost & Sullivan, lab grown diamonds have a significantly lower impact on the environment than mined diamonds. In fact, the report suggests that lab grown diamonds are seven times less impactful to the environment, consume fewer resources, and produce a fraction of the air pollution associated with mining.

Eco-Friendly And Conflict Free Ethical Diamonds

Quality and Beauty

Lab grown diamonds, also known as "man made diamonds," possess identical physical, chemical, and optical properties as mined diamonds.

The primary distinction between lab grown diamonds and natural diamonds lies in their origin. While natural diamonds form through the crystallization of carbon deep within the earth's crust, lab grown diamonds are produced in a laboratory using advanced technology that replicates the natural formation process. This allows for the controlled "growth" of a diamond that shares the same characteristics as a mined diamond.

Even skilled jewelers using 10x loupes are unable to discern the difference between lab grown diamonds and natural diamonds. When viewed side-by-side, lab grown diamonds are virtually identical in appearance to their natural counterparts, making them indistinguishable from each other.

The only reliable method for distinguishing between lab grown and natural diamonds involves the use of specialized heavy-duty equipment to detect the presence of impurities. Natural diamonds typically contain impurities that are absent in lab grown diamonds, which can be quantified and measured using advanced technology.

The purest and most pristine diamonds are classified as Type IIA and Type II, which are exceptionally uncommon in nature. These diamonds, consisting of 100% pure carbon and without impurities such as nitrogen, are stronger and clearer than 98% of mined diamonds. At Novita Diamonds, we are pleased to exclusively provide Type IIA and Type II diamonds in recognition of their unrivalled quality.

Beauty And Quality

Please Be Aware Of
Diamond Simulants

Diamonds are timeless symbols of love and commitment, meant to be cherished for generations to come. As one of the strongest materials known to science, diamonds, whether lab grown or mined, are the perfect choice for engagement rings and other precious jewelry. In contrast, diamond simulants like cubic zirconia and moissanite are prone to scratching and chipping, and lack the long-term durability and shine of diamonds. Furthermore, they can be heavier and less comfortable to wear than diamonds, making them an inferior alternative for those seeking a truly lasting and beautiful piece of jewelry.

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Please Be Aware Of Diamond Simulants


• Are lab grown diamonds real?

There is no doubt that they are real diamonds. They are created using the same chemical and physical processes that happen naturally inside the earth but are grown in a controlled laboratory environment where a starter seed of diamond crystal gradually becomes bigger as more and more carbon atoms are deposited on it. Scientifically, lab made diamonds are exactly the same as natural diamonds chemically, physically, and optically. They are therefore considered to be real diamonds. The two leading authorities on diamonds, coloured stones, and pearls, IGI and GIA, both grade lab grown diamonds using the same scale and methodologies used on mined diamonds. If you would like more information, please visit our about lab diamonds page.

• How much cheaper are lab diamonds?

Diamonds grown in laboratories always cost significantly less than diamonds mined from the earth. The exact price difference will depend on various factors such as the size, quality, and specific type of diamond, but on average,  man made diamonds in Australia  are around 75% cheaper than natural diamonds. This is because the cost of producing rough lab grown diamonds is much lower than the cost of mining and extracting rough natural diamonds from the earth. In contrast, to become retail-ready, a rough diamond must go through all the same processes, including cutting, polishing, and certification, whether it comes from a mine or a lab. For example, on the massive savings you can take advantage of, a mined diamond costs $10,000, while an equivalent lab diamond costs $2,500.

• Do lab diamonds test as diamonds?

There is no difference between lab grown diamonds and mined diamonds; the same methods are used to test both diamonds as they are for natural diamonds. Both stones are chemically, physically, and optically identical, so they will exhibit the same properties and characteristics when tested. Among these are hardness, refractive index, thermal conductivity, and other unique characteristics of diamonds, whether they are mined or man made.

• Do man made diamonds have inclusions?

Inclusions are also present in most lab grown diamonds, just as they are in natural diamonds. Inclusions are natural imperfections that are found within diamonds, and they can occur in both lab and natural diamonds. Inclusions can take many forms, such as tiny bubbles or carbon deposits trapped inside the diamond as it formed. Just like natural diamonds, most diamonds created in labs have flaws, and only very few become flawless. For more information about diamond clarity, check out our 4Cs guide.

• Can I insure lab grown diamond rings?

You can insure lab grown diamond rings easily; lab diamonds are treated like mined diamonds, so they can be insured the same as mined diamonds. You can purchase insurance through your specialized jewellery insurance policy. Your insurance policy will typically cover the cost of replacing or repairing your ring if it is lost, stolen, or damaged. Understand what is covered and what is not by your insurance policy by reading its terms carefully.