Our Story | Novita diamonds

At Novita Diamonds, we are dedicated to providing our customers with beautiful, high quality lab grown diamond jewellery using diamonds that are ethically sourced, conflict-free, and jaw-droppingly gorgeous. We believe in this innovative new business and at the same time, providing our customers with the opportunity to purchase their dream piece of jewellery without having to spend a fortune.

We have chosen the name NOVITA from its Latin meaning “new”. Our lab grown diamonds have been created using groundbreaking new technology that resulted from a sustainable and ethical option to mined diamonds.

Our Beginnings

We are a family of jewellers, gemmologists and designers with a combined industry experience of more than 40 years. Throughout the years we have received great satisfaction from seeing couples being able to get their dream ring. Unfortunately most people’s dream ring is out of their budget and they need to sacrifice size and quality and they had to end up settling with a diamond that was not what they had originally hoped for. It was for this reason that NOVITA was born. We wanted everyone to get their dream ring they have always wanted without it costing an exorbitant amount of money. Lab created diamonds was the perfect solution to give couples their dream ring, with money still leftover to put towards other important things (a deposit on a house, holidays, cars, investments etc) Our family is pleased to take all of its decades of experience into what is a fascinating new invention!

After much thought, we decided to move from bricks and mortar jewellery stores to having an online presence with a user friendly website. This way we are able to keep our overheads much lower and pass on the savings directly to the customer. We are very proud of the high quality of our jewellery so we have opened showrooms in Sydney, Melbourne, Perth and Adelaide with the US, Canada and Europe to follow. Customers are encouraged to visit one of our showrooms to inspect our stunning lab grown diamond jewellery pieces.

Our Products

We use the finest lab grown diamonds in the world, sourced by our team of gemmologists and diamond experts. We are one of the pioneers for lab grown diamonds in Malaysia and the world. The decades of experience reflect in the quality found in all our jewellery!

Thanks to our lab grown diamonds in Malaysia, you can get more for your money, and afford your dream ring or other piece of jewellery without breaking the bank. There is no need to buy smaller diamonds or lower-grade stones – our diamonds are guaranteed to be the best quality!

The quality of the diamonds used in our jewellery is identical to that of earth mined diamonds, having the same hardness, that is everlasting and can be passed down through the generations. We manufacture our jewellery to the highest standards in the world and we pride ourselves on our attention to detail. We hope to continue building our brand – and providing our customers with the finest lab grown diamond jewellery in Malaysia and the world.

Which countries does Novita Diamonds currently have showrooms in?

Currently we have locations in Australia, NZ, UK, Germany, Spain, Singapore, Hong Kong, South Korea and Malaysia.
The success and acceptance of Novita Diamonds spurred our international expansion. After sweeping across Australia and New Zeeland, our brand found new homes in the UK, Germany and Spain. The growth continued as we marched into Asia, setting up showrooms in Singapore, South Korea, Hong Kong and Malaysia, becoming a household name for affordable, lab grown diamond jewellery. Plans are also in place to venture into the US and Canada, as we continue to realise our mission of making dream rings accessible to everyone, everywhere.

Today, Novita Diamonds stands as a testament to Iris's vision of affordable luxury, powered by sustainable lab diamonds, and we can't wait to bring that vision to the rest of the world.

Charity Partnership

To extend these ideas beyond Novita Diamonds, we are having a partnership with Dress For Success! Dress for Success helps disadvantaged women face their job search with the confidence, clothing and tools to get hired. The work of Dress for Success is more critical than ever, providing job-ready programs and services that help women ensure their economic stability through the pandemic crisis and into the future.

25% of sales from Novita Diamond’s selected stud and pendant will be donated to Dress for Success to help support women into employment. We believe that empowered women can achieve anything they put their minds to and should feel free to celebrate their wins by rewarding themselves with beautiful jewellery, helping them feel confident and powerful!

Join Novita Diamonds and Dress for Success in the fight to preserve economic equality and progress for Australian women. Shop our #DFSPOWERPIECE

FIND OUT MORE ABOUT DFS POWER PIECE

WWF and Novita’s Partners in Purpose

Our company was established to disrupt a deeply problematic industry, and it will always strive to fulfil its obligation to the planet and its inhabitants. Recently, we partnered with the non-profit Dress for Success, which has delivered real results.

We realised that we could do more after we had the opportunity to provide marginalised women with a fighting chance. We needed to partner with an organisation with even greater ambition on a truly global scale. In WWF, we found just that ally.

World Wildlife Foundation was founded in 1961 and has nearly five million supporters worldwide. By addressing threats affecting threatened plants and animals, WWF aims to "slow and eventually stop their extinction." NOVITA DIAMONDS will help WWF, as an official "Partners in Purpose" member, to restore and rehabilitate wildlife and their habitats, including koalas and other unique marsupials.

We are proud to be an integral part of WWF's mission to 'Regenerate Malaysia', just as we have been with our fantastically successful partnership with DFS, and we can't wait to see the desperately needed results.
Find out more about man made diamonds and lab diamonds Malaysia.