Frequently Asked Questions(FAQ)

Everything About Lab Grown Diamonds

Are lab grown diamonds real?

Yes, they are real diamonds.

Lab grown diamonds consist of carbon atoms arranged in the diamond crystal structure. According to GIA - the world's foremost authority on diamonds, coloured stones, and pearls - lab grown diamonds are identical to their natural counterparts as they are made of the same material as natural diamonds, exhibiting the same optical and chemical properties.

What is the difference between a simulant and a lab grown diamond?

Simulants do not have the same chemical and physical properties as diamonds, and merely imitate the appearance of a diamond. The most well-known simulant is cubic zirconia, which is a crystal form of zirconium oxide, and moissanite, which is made of silicon carbide. Simulants do not have the same hardness and longevity as real diamonds which last forever.

You can find simulants in costume jewellery. Be aware of companies that use the term SIMULANTS to take advantage of uneducated customers. On the other hand, lab grown diamonds are REAL DIAMONDS.

Are lab grown diamonds simulants?

No they are not. Simulants are not diamonds. Be wary of websites such us “” those types of websites sell “diamond simulants” which use very clever writing to mislead customers. They are not real diamonds.

What is the history of lab grown diamonds?

Lab grown diamonds started in the 1950’s by General Electric, however they were only being used for industrial purposes due to the low quality in colour and clarity. Over the past few decades scientists and laboratories around the world started improving the methods. But only until just a few years ago they were able to start producing gem quality diamonds, which are now starting to become available to the market.

What happens when a diamond tester is used in a lab grown diamond?

The diamond tester will positively identify it as a diamond. They both have the exact same composition.

I can't find the diamond I want

I can't find the diamond I want. Can you source it for me?

Yes, we can! Contact us with the specifications and we can find it for you. Generally, we can give you an estimate value straight away. To find it can take from a couple of hours to a couple of days for certain stones.

Do you sell pink, blue, and yellow diamonds?

Yes, we do sell coloured diamonds. Contact us and let us know what you are looking for. One of our experts will be in touch to offer you various options.

Can I buy a loose diamond?

You can easily choose your loose diamond. All you need to do is go to engagement rings and start with a diamond. To select your diamond use our search tool. To make it easy and simple we offer a few basic variables, but the most important are carat, colour, clarity, and cut.

The results below show the diamonds that match your chosen filters. If you choose a diamond available in the showroom, it will be shipped on the next business day. All other diamonds may take from 5 to 15 days to be shipped. Click on Detail and choose Add Loose Diamond To Cart. Check your Order Summary and click Checkout. Fill out your details, pay, and voila!


Who creates Novita Diamonds’ designs?

We have an experienced team of designers and jewellers who work together to bring the most sought after designs from classical and timeless to extravagant designs and everything in between. Our products go through a strong quality control process to ensure all our rings and other jewellery is up to a high standard.

Does Novita Diamonds do custom designed rings?

Yes. We are happy to work with you and create your dream design. From simple to extravagant - we can make it. Contact us to learn more about the process or follow this guide

I can’t find the ring design I want, can you make it for me?

Yes we can custom make any design, no matter how intricate it is. Contact us or make an appointment to have one of our experts walk you through the process.

Why Novita Diamonds

Why should I buy from Novita Diamonds?

The main reasons are:

  • It’s the ethical choice
  • Greater value for a lower price
  • They are real diamonds
  • The cost is 75% less than mined diamonds
  • There are no middlemen involved in our operation
  • We buy directly from the manufacturers
  • We are not just an online-based jewellery company
  • We have showrooms in multiple cities
  • You can order online or visit one of our showrooms
  • We are an Australian family-owned and operated business

Is Novita Diamonds located in Malaysia?

Yes, we are located in the heart of Kuala Lumpur. You can currently visit Novita showrooms across 9 countries throughout the world: UK, Germany, Spain, Australia, New Zealand, Korea, Singapore, Hong Kong and Malaysia.

Placing an order

Are your prices in USD, EUR, AUD or GBP?

It depends on the country you are accessing our site from. The system should automatically update to your currency by checking where your IP address is from.

Can I see the diamonds and/or jewellery in person?

Yes, we have showrooms where our customers can visit us. You will be able to see, touch, and feel the amazing quality that Novita Diamonds is proud to bring to you.

How do I keep my engagement ring a surprise?

We use discreet packaging for shipment. Contact us so our team members could assist you.

Is my shipment insured?

Yes, our jewellery is shipped with signature on delivery service and fully insured whilst in transit.

Why do our diamond prices go up and down?

Novita Diamonds has a wholesale model pricing, with very small margins. Therefore our diamonds vary with the price of the US dollar, be wary of companies whose prices do not vary with the dollar this means they have large mark ups.

Can I pay by bank transfer?

Yes, you can! Simply follow the checkout steps till the last part where we offer all the available payment methods. You will be able to choose to pay by bank transfer at the payment section.

Certificates and Valuations

Do I get a certificate when I purchase a diamond?

Yes you get a laboratory certificate. In addition, for any single item purchased over RM2,000 you get an insurance replacement valuation at NO EXTRA COST.

Are your diamonds laser inscribed?

All our certified diamonds are laser inscribed, giving you peace of mind that your diamond will have an easily identifiable unique number.
If unsure you can take your diamond to a valuer who can confirm the stone. Alternatively, you can bring it to one of our showrooms and we will check it for you at no cost.

Do I also get an insurance replacement validation?

For any single item purchased over RM2,000, we will provide a valuation certificate with your purchase at NO EXTRA COST. We use an independent valuer to make our insurance replacement valuations.

Can I insure my lab grown diamond ring and jewellery?

Yes, it works the same way as with mined diamonds. For any single item purchased over RM2,000, we provide you with an independent insurance valuation certificate, that is the only document you will be asked when insuring your ring or other jewellery.

Do you have any GIA certified lab grown diamonds?

Yes we have, however keep in mind GIA unfortunately was very late to enter the lab grown diamond race. Most experts agree that IGI has become the authority of lab grown diamonds in the world. You can find more information on our blog “What Should I Buy, GIA or IGI” .

Why only round shapes come with cut graded in diamond certificates?

Because only round diamond shapes have an agreed pre-determined set of standard rules. While all the other shapes can vary, for example an oval shape can be made wide or elongated, and there is no right or wrong, it comes down to personal preference. While round shape can only be round therefore a standard was set and adopted by everyone.

Origin of diamonds

Are Novita Diamonds truly conflict free?

Yes they are! As opposed to mined diamonds, only lab grown diamonds in Malaysia or anywhere can be guaranteed to be 100% conflict free. It is extremely difficult to know the origin of a mined diamond, especially when it goes through many sets of hands after leaving the mine.

Ethical Choice

Are lab grown diamonds ethical?

YES, and they are the only diamonds that are genuinely ethical. Do not fall into the misinformation trap set by sellers of mined diamonds. They will falsely claim that the mined diamonds they are selling are ethical. ONLY lab diamonds are truly ethical.

Are lab grown diamonds eco-friendly?

YES, and they are the only diamonds that qualify as eco-friendly. Do not be swayed by the marketing hype from sellers of mined diamonds arguing that their products are eco-friendly. On the contrary, it is impossible to mine a diamond without destroying the environment, ecosystems and human settlements around it.

Are lab grown diamonds conflict free?

YES, and it is essential to be aware that ONLY lab diamonds in Malaysia or anywhere can truly ever be 100% conflict free. No diamond that is mined can ever be certified as fully conflict free with any degree of certainty due to the impossibility of tracking a mined diamond to its source mine. To better understand, please read: Is the Diamond Kimberley Process a Flop? And Blood diamonds

Are mine diamonds ethical?

NO, they are not. And be very wary of claims otherwise that sellers of mine diamonds heavily advertise. Their marketing is simply false and biased to sway into buying their products.

Are mined diamonds eco-friendly?

NO, they are not since a mined diamond being eco-friendly is an impossibility. The term mining itself already explicitly denotes environmental and land destruction in order to extract something from the ground. This process is always, without exception, destructive and has cascading adverse environmental and ecological effects.

Are mine diamonds conflict free?

Unfortunately, there is no way to tell 100% if they are or not. It is impossible to really know were a diamond was originally found, unless you go and dig it up from the ground yourself. Instead, you are expected to take their word for it, which has been the very same reason why blood diamonds keep on flowing to the general market. To know more, please read: Is the Diamond Kimberley Process a Flop? And Blood diamonds