It brings us immense pleasure to reveal our much-awaited collaboration with Dress for Success, which will play a pivotal role in fulfilling our vision of implementing substantive change. We opted to join forces with Dress for Success since we share the same underlying objective. Dress for Success is a non-profit organization that supports women who have experienced financial challenges in locating employment and regaining their footing. They have an impressive history of following through on their commitment, as they help more than 4,500 jobless women across Australia become financially independent each year by aiding them in obtaining employment.

The COVID-19 pandemic has brought about an unprecedented shift in the way we live and work, with many businesses having to adapt to the new realities of the world or face closure. At NOVITA Diamonds, we have been no exception. However, thanks to the hard work and dedication of our team, as well as the unwavering support of our customers, we have not only survived but thrived over the past two challenging years. Our commitment to being a women-led company has been unwavering, with the majority of our employees being women. We value and promote inclusivity, encouraging everyone, especially women, to express their opinions and ideas, no matter how unconventional, in order to shape the direction of the company. This inclusive culture at NOVITA fosters confidence and personal responsibility among our staff, promoting a workplace that respects the valuable contributions of women.

As a company predominantly led by women, Novita is acutely aware of the "She-cession" phenomenon, a term used to describe economic downturns that disproportionately affect women in terms of job and income losses. Unfortunately, this issue is often underreported by the mainstream media. With over 85% of our workforce made up of women, we recognize the challenges that women face in a workforce that has traditionally undervalued and exploited them. Novita is dedicated to playing an active role in empowering disadvantaged women to build their confidence and achieve financial stability through securing meaningful employment.

As the leading seller of lab grown diamonds across the globe, we have had the privilege of making countless customers happy by providing them with exquisite pieces of jewelry. We understand that for some individuals, accessories like diamond earrings and necklaces may serve as a status symbol that communicates their social standing. Meanwhile, for many others, jewelry is a crucial aspect of their identity and a way to express their unique personality. Similar to clothing and shoes, jewelry is often an essential part of a person's wardrobe and plays a critical role in maintaining their confidence and self-esteem. It is this self-assurance and positive self-image that many underprivileged women desperately need to succeed in a job market that is especially harsh towards them.