May 25, 2023
Giving Back
Novita Diamonds partners with charity Dress For Success
At NOVITA Diamonds, our foundational principle is to be a harbinger of positive change. We begin by categorically rejecting any involvement with mined diamonds. The risk of inadvertently selling a 'Blood Diamond' to a customer is too great for us to bear. Thanks to the backing of our clients, we have made significant strides towards realizing our objective of replacing mined diamonds as the exclusive option. However, that is inadequate for us. Our devotion to doing good necessitates more measurable outcomes that benefit the community directly. As a result, we have teamed up with a reputable charity to provide life-changing assistance to those in the most need.


An Empowering Partnership

It brings us immense pleasure to reveal our much-awaited collaboration with Dress for Success, which will play a pivotal role in fulfilling our vision of implementing substantive change. We opted to join forces with Dress for Success since we share the same underlying objective. Dress for Success is a non-profit organization that supports women who have experienced financial challenges in locating employment and regaining their footing. They have an impressive history of following through on their commitment, as they help more than 4,500 jobless women across Australia become financially independent each year by aiding them in obtaining employment.


The COVID-19 pandemic has brought about an unprecedented shift in the way we live and work, with many businesses having to adapt to the new realities of the world or face closure. At NOVITA Diamonds, we have been no exception. However, thanks to the hard work and dedication of our team, as well as the unwavering support of our customers, we have not only survived but thrived over the past two challenging years. Our commitment to being a women-led company has been unwavering, with the majority of our employees being women. We value and promote inclusivity, encouraging everyone, especially women, to express their opinions and ideas, no matter how unconventional, in order to shape the direction of the company. This inclusive culture at NOVITA fosters confidence and personal responsibility among our staff, promoting a workplace that respects the valuable contributions of women.

As a company predominantly led by women, Novita is acutely aware of the "She-cession" phenomenon, a term used to describe economic downturns that disproportionately affect women in terms of job and income losses. Unfortunately, this issue is often underreported by the mainstream media. With over 85% of our workforce made up of women, we recognize the challenges that women face in a workforce that has traditionally undervalued and exploited them. Novita is dedicated to playing an active role in empowering disadvantaged women to build their confidence and achieve financial stability through securing meaningful employment.

As the leading seller of lab grown diamonds across the globe, we have had the privilege of making countless customers happy by providing them with exquisite pieces of jewelry. We understand that for some individuals, accessories like diamond earrings and necklaces may serve as a status symbol that communicates their social standing. Meanwhile, for many others, jewelry is a crucial aspect of their identity and a way to express their unique personality. Similar to clothing and shoes, jewelry is often an essential part of a person's wardrobe and plays a critical role in maintaining their confidence and self-esteem. It is this self-assurance and positive self-image that many underprivileged women desperately need to succeed in a job market that is especially harsh towards them.

To give these underprivileged women an opportunity to take success into their own hands, for the whole month of December 2021, 25% of the total sales from our 0.75ct Lab Grown Diamond Martini Studs and our 0.5ct Total Lab Grown Diamond Pendant will be donated to Dress for Success whose mission is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. The 2021 Australian Success Collection is a thoughtfully curated collection specifically chosen by women who have experienced injustice first-hand to help women feel inspired, connected and, therefore, empowered to make new connections and inspire each other. Join us and Dress for Success in the fight to preserve economic equality and progress for Australian women.

Shop our #DFSPOWERPIECE collection where, through the rewarding purchase of beautiful jewellery for yourself and your loved ones, 25% of the total sale will go towards helping other women achieve their goals.


Perfectly matched stud earrings, featuring two round brilliant cut lab grown diamonds, set in a secure 18ct gold three-prong "martini" setting with a push back post.

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Timeless solitaire diamond pendant, set with a finely cut lab grown round diamond, firmly held in an 18ct gold four-prong setting fixed with a bail. (chain not included)

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