WHICH IS MORE EXPENSIVE, PLATINUM OR WHITE GOLD?
Unlike many diamond retailers, Novita offers competitively priced platinum rings, with just a slight 10% increase compared to white gold rings. One might ask why platinum is more expensive than white gold, and the answer lies in three factors. Firstly, platinum rings are comprised of 95% pure platinum, while white gold rings are only made up of 75% pure gold.
In comparison, 18-karat gold rings consist of only 75% pure yellow gold. Secondly, platinum has a melting point that surpasses 1,700°C, compared to just 1,100°C for white gold. Lastly, the process of working with platinum is more challenging and requires more effort due to its high operating temperatures.
Why do other jewellers usually charge double for Platinum?
Many conventional jewelry retailers, unlike Novita Diamonds, have much higher prices for Platinum rings, with a cost that's about double the price of white gold rings. This is due to two reasons. Firstly, most jewelers do not have the capability to work with Platinum and have to outsource its production to a company like Novita. Secondly, the high price is a way for the jewelers to compensate for the potential loss of revenue from regular touch-ups required for white gold rings. At Novita, we manufacture all our rings and jewelry in-house, which enables us to offer them at much more reasonable prices to our customers.
PLATINUM VS WHITE GOLD - WHICH ONE IS STRONGER?
Platinum and white gold both possess exceptional strength and endurance, yet white gold is more prone to scratches on its delicate rhodium plating from normal wear. Now that you have a better understanding, you can easily identify any misleading or untrue claims made by salespeople who may try to promote white gold as being stronger.
FIND YOUR PERFECT PLATINUM RING FROM NOVITA DIAMONDS TODAY!
At Novita Diamonds, we are dedicated to enhancing the experience of our customers, and for this reason, we firmly recommend choosing platinum over white gold. There is no valid reason to opt for a white gold ring when Platinum offers a brighter appearance and superior durability. If cost is a concern, you can have peace of mind knowing that we always offer exceptional value by never overcharging. Our commitment to keeping prices at wholesale levels, unmatched in the industry, makes it possible for you or your loved one to own a diamond ring that will remain gleaming forever. We hope this brief but informative article will help you make an informed decision between platinum and white gold
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